# Account rules

Claude reads this file before every run on this account. Fill in the blanks; leave nothing as "?".

## Account

- Ad account name: ?
- Ad account ID: ?
- Currency: ?

## What counts as a result

- Result event (the one you optimise for, e.g. Purchase, Lead, Qualified lead): ?
- Target cost per result: ?
- Never compare cost per result across different result events (e.g. Purchase vs ThruPlay).

## Normal CPM for your audience (India, Rs per 1,000 impressions)

Pick the band closest to your audience:

- Young / student, mass: Rs 25-30
- Mass, young professionals: about Rs 80
- Niche business: Rs 150-300

My normal CPM band: ?

## Report preferences

- Report window: last 7 days compared with the previous 7 days
- Use link CTR, not "CTR (all)"
- Send the report to: ?
- Show the action list before any summary