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Technical SEO
Can search engines actually read your site? Includes: crawl coverage and indexing status, render quality (CSR vs SSR vs SSG), schema markup, canonicals, hreflang, sitemap integrity, robots.txt, and Core Web Vitals. The foundation everything else depends on.
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Content & Topical Authority
Does your content earn trust signals? Includes: content depth vs competitors, topical clustering, internal linking density, EEAT signals, content freshness, and thin-content patterns. Common finding: 30% of pages are low-value boilerplate dragging the rest down.
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Keyword Strategy & Gap Analysis
What are you missing? Includes: ranking keyword universe vs competitors, keyword gap analysis, search intent fit per page, branded vs non-branded balance, long-tail capture, and prioritisation. Identifies where to publish next.
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Backlink Profile
Is the link graph helping or hurting? Includes: referring domain quality, anchor-text distribution, toxic-link exposure, competitor-vs-you backlink gap, and lost-link recovery opportunities. Common finding: most backlinks are noise; 10% drive 80% of authority.
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GEO — Generative Engine Optimization
Are you cited by AI search? Includes: readability and structure for ChatGPT / Perplexity / Google AI Overviews, citation-friendly content patterns, factual density, schema markup for AI consumption. Where the next 5 years of search traffic is heading.
(6)
100-Page Content Strategy Preview (Expert tier only)
Preview of a full content plan. Includes: T1 hub structure, T2 service/location/industry pages, T3 blog/comparison/how-to topic clusters, and a 12-week publishing rhythm. Sets up the SEO Sprint or in-house execution.