// case studies
Results that speak for themselves
Real growth stories from healthcare, real estate, and D2C — with the strategy, execution, and numbers behind each win.
Cancer Surgery Hospital
A ₹60Cr ARR cancer surgery hospital had zero digital presence. All patient acquisition was offline through referrals. They needed to build a scalable digital channel without compromising lead quality.
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New Category Launch — Building Materials
A ₹4,500Cr conglomerate launched a brand-new building materials category — one that buys on aspiration, not specifications — with no existing brand recall and no digital playbook. We had 12 months to prove digital could carry the launch, while competing against global-network agencies for the lead-agency mandate.
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Founder-Built EdTech Venture (Bibli)
Affordable English literacy in India is a 100M+ kid problem with no scalable answer — coaching is expensive, parents aren't native speakers, and most apps optimize for engagement over real reading outcomes. Bibli is a founder-built venture with no venture funding, priced at ₹500–800 to stay accessible to the mass market. Without a VC budget to throw at acquisition, growth had to come from compounding the conversion rate itself.
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D2C Sleep & Furniture Brand (Wakefit)
A well-known D2C sleep brand was spending across premium publisher networks (Times Network, Hindustan Times, and others) via programmatic display — but attribution stopped at Google and Meta. There was no clean way to know which publisher inventory was actually driving downstream behavior. Brand budget was effectively being committed on trust, not measurement.
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Multi-clinic Pediatric Brand
A fast-growing paediatrics brand across multiple clinics was burning through ad spend with high customer acquisition costs and no clear digital funnel — threatening their path to Series A funding.
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Cancer Nutrition D2C Vertical
A cancer care venture studio wanted to validate product-market fit for a nutrition vertical targeting cancer patients — a highly sensitive, low-awareness market with no proven digital playbook.
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2000 Cr Real Estate Developer
One of Hyderabad's largest real estate developers had digital contributing less than 10% to overall property sales. The team lacked a structured digital marketing function and CRM integration.
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EdTech Test-Prep Brand (Aakash iTutor) — with GenY Medium
Aakash iTutor, the e-learning vertical of Aakash Educational Services, was burning ₹2 in digital media for every ₹1 of revenue. Campaigns generated lead volume, but conversion sat at 0.42% — making the online vertical unviable. The job was to fix unit economics first, then scale.
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