Acquisition efficiency
Growth is slowing or becoming more expensive despite continued spend.
// AI Growth Services · Mandates
Senior growth ownership, with AI increasing the depth and speed of execution.
For businesses that need more than a campaign manager or isolated deliverable. Yash works with leadership and marketing teams around an agreed growth objective, using AI systems to increase analytical and operating capacity.
// Experience behind the work
Operator experience across the full growth system
Yash has worked across paid acquisition, conversion, CRM, SEO, brand and measurement—building an agency as COO, working with enterprise teams and operating his own founder-led venture.
16+ years in growthBuilt GenY Medium to a profitable $3Mn+ business as COOFounder of Bibli · 20,000+ learnersIIT Bombay · ISB · ex-Ola
// Capabilities and entry points
The mix follows the growth objective
// Problems a mandate can address
When the bottleneck crosses channels or teams
Funnel conversion
Marketing creates demand but the landing, lead or sales journey loses it.
Measurement and attribution
Management cannot see which work is producing useful business outcomes.
Creative testing
Research, test design and performance learning have become inconsistent.
CRM and retention
Lead follow-up, lifecycle communication or repeat purchase need coordinated attention.
SEO, content and paid growth
Channels need to operate as one growth system rather than separate activities.
// Selected outcomes
Growth work in its original context
// How a mandate works
Align the work around an agreed business objective
Establish the baseline
Understand the current funnel, economics, evidence and constraints.
Agree the objective
Define the outcome, scope boundaries and decision owners.
Set responsibilities
Clarify what Yash owns, what the internal team owns and where specialists are needed.
Run and review
Work to the cadence agreed in the proposal and review progress against evidence.
Adapt
Change priorities within the agreed scope as the business learns.
// Human judgment × AI capacity
AI expands the analysis; people remain accountable
AI supports investigation, recurring operations and structured outputs. Strategy, budgets, creative direction and consequential changes remain human decisions.
// SEO and AEO
Search strategy belongs inside the growth system
SEO/AEO work can include technical diagnosis, demand and topic strategy, content systems, internal linking, measurement and visibility in AI-mediated discovery. Scope follows the baseline rather than a fixed page count or duration.
Define the objective before the channel plan
Use a discovery call to establish the baseline, scope and whether an ongoing mandate is the right fit.
