Cancer Surgery Hospital

// the challenge

A ₹60Cr ARR cancer surgery hospital had zero digital presence. All patient acquisition was offline through referrals. They needed to build a scalable digital channel without compromising lead quality.

// the approach

• →Built a 3-level negative keyword strategy to eliminate junk traffic (government hospitals, charity searches, competitor names)
• →Shifted Meta from website forms to Instant Forms with 4-step qualification (patient type → cancer type → treatment stage → OTP)
• →Implemented call lead tracking to improve contactability and feed better signals to Google
• →Created doctor-specific landing pages with trust signals and multiple CTAs

// the impact

// key insight

"In healthcare, lead volume means nothing without qualification. We 15X'd Meta leads while improving conversion rate by filtering early."