Multi-clinic Pediatric Brand

// the challenge

A fast-growing paediatrics brand across multiple clinics was burning through ad spend with high customer acquisition costs and no clear digital funnel — threatening their path to Series A funding.

// the approach

• →Audited and rebuilt campaign structure to eliminate overlap and wasted spend
• →Introduced geo-targeted campaigns per clinic with localized creatives
• →Built automated lead nurture sequences to improve conversion from enquiry to visit
• →Set up proper attribution to prove digital ROI to investors

// the impact

// key insight

"Investors don't just want growth — they want efficient growth. Cutting CAC in half while scaling volume was the proof point that unlocked funding."